Those who produce fake news may have any number of personal or political agendas. However, many if not most fake news writers are driven primarily by monetary gain. By running ads on their sites, they can potentially make a significant amount of money against the minor costs of starting a simple website. The following brief video explains how this works:
The following articles also illustrate the entrepreneurial aspect of fake news. (The statements of the writers interviewed should be taken with a grain of salt, though, for the simple reason that they produce fake news.)
Content adopted from the CWU Libraries research guide with permission.
Sometimes advertisements look just like an article or a website that is intended to provide information. The experts call this type of advertising "native advertising" and it's supposed to fool you into thinking the advertisement is a legitimate information source.
